After nearly two years of living under the shadow of a global pandemic, many elements of our lives have changed. And as we begin a new year, so much remains uncertain.
While a year or two ago, brands reacted to the pandemic and its associated social distancing, mask requirements, and other behavior changes with cautious, subdued messaging, things have evolved. Key themes like comfort, connection, and self-care in the face of mounting global challenges continue to appear. However, there is also growing confidence and acceptance of our new reality — with companies in nearly every sector embracing remote or hybrid work and the digital transformation that only accelerates with each passing season.
As more of us live more of our lives online — through video meetings, remote digitally-enabled work, social media networks, massive online gaming communities, and now the rising metaverse — two major themes stand out. First, people are hungry for optimism, and that unquenchable thirst for fun, whimsy and play is evident across ages, industries, and brand categories. And second, we are all even hungrier for authentic, meaningful connection, determined to protect the wellbeing of ourselves and our loved ones.
2022 Design Trend – New Naturalism
New Naturalism aesthetics are defined by their clean modernism and almost-clinical elevation of the organic. These visuals are inspired by process art, post-minimalism, and clean living. Most prominently appearing in fresh, contemporary designs that highlight compositional elements to make a statement, we are seeing New Naturalism emerge in many industries, most notably in retail, product design, beauty, and interior design. Black, white, and terracotta color palettes mix in earth tones like mossy, deep greens, anchoring this trend back to the soil.