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Geofencing advertising allows you to target people near your business and entice them to visit your store. It’s an effective way to get people in your store that weren’t planning on visiting originally. But what about people who are near or visiting a competitor’s store? How can you get them to visit your business instead […]
Perfection: Something way too many people spend time stressing over and striving for, but what is perfection and why do we work so hard to achieve it? In truth, imperfection is perfection in its truest form because when you get right down to it there really is no such thing as perfect. There is only […]
What is Geofencing? Geofencing is about creating virtual geographic fences around physical locations for targeted mobile advertising. Look closer, though, and you’ll find that geofencing is far more sophisticated and even more rewarding. It allows brands to understand how their customers behave in the physical world, how often they visit the neighborhoods where their stores […]
In business and ecommerce, your brand is your lifeblood. The reputation you have, the experiences you create, the ways you differentiate — everything rolls up to brand. Can you technically sell products online without an established brand? Sure, maybe for a short period of time. But can you build and grow a sustainable, profitable business […]
