11 Easy Marketing Tips for the Holidays

Are you ready to take advantage of the festive mood and embrace holiday marketing? According to the Forbes, consumers report feeling nostalgic, cheerful, and more willing to purchase around the holidays. Use these 11 easy tips to make your brand a source of happiness this season.

1. Build Anticipation

Recall the delight of an Advent Calendar or the nightly menorah lighting as a child? It gave you a daily reminder of the season and something to anticipate. The same goes when you offer various daily holiday promotions, countdowns on social media, and other related tactics. Utilize the season to build anticipation for your product.

2. Tap Into Nostalgia

The holidays are a time people love to slow down and reminisce about childhood holiday traditions. Reference classic themes, retro toys, nostalgic imagery, and sentimental themes. The association of these references with your brand will build a sense of warmth and fondness in your audience.

3. Gifts are an Exponential Marketing Opportunity

Considering a holiday gift directly touches two individuals, a gift is an exponential advertising opportunity. An outstanding gift experience is paramount, so invest in beautiful packaging, products, and memorable messaging in your holiday products. 

4. Design a Gift Guide For Your Products (or Related Products)

Make sure the focus is on the gift recipient. Get creative and personalize specific gift guides that target individuals such as “the workout queen”, “the bookworm”, or “the tech-savvy hipster”.

5. Holiday Hacks

The holidays can be stressful. Post and share content about solutions that can make your viewer’s lives easier.

6. Plan Ahead

Prepare your posts ahead of time and schedule them throughout the holiday season. This will ensure your content is well thought out, continual, and you never miss an opportunity.

7. Decorate On Social Media

Add a holiday-themed image to your social media profile or cover photos. This will show up in your audience’s newsfeed and also demonstrate your company’s spirit

8. Interact

Engage with fans and followers and invite them to share their favorite holiday memories or photos with your product. This will be a chance to demonstrate an interest in them and for interaction.

9. It’s Not Just About Christmas

While a large number of people in the U.S. celebrate Christmas, non-Christian holidays are too often disregarded, thus leading to the exclusion of some followers and you missing out on marketing opportunities. Depending on your consumers, consider Hanukkah (Jewish), Kwanzaa (African-American), the Winter Solstice (for Pagans), Diwali (Hindu), and the Chinese New Year.

10. Immerse Your Senses

Utilize sensory language. The holidays are a time of savory dinners, tasty desserts, aromatic candles, fuzzy blankets, cozy homes, warm fires, and joyful music. Allude to these elements to give your audience a more memorable experience with your content

11. Personalize

During the holidays, consumers are constantly flooded with the same marketing messages everywhere. Steer clear of cliché holiday emails to avoid being tuned out. Focus on sending promotions that are personalized and relevant based on data covering products individuals have browsed or predicted purchase behavior.

No more “regards”

In case you’re tired of your same old email sign-off, this list provides many alternatives.

I have an embarrassing confession: The vast majority of the time, I sign off my emails with “Thanks!” It doesn’t matter if I have anything to show appreciation for or not–it just tends to be my default signature.

It’s not that I don’t want to cap off my email with something great. It’s just that I often find myself drawing a blank. Are there even any options aside from those two widely accepted favorites?

Yes, there are. And, as a matter of fact, there are a lot of them. Fortunately for you (and for me!), I pulled a huge selection into this list right here. Of course, not all of them will be suitable for every sort of situation or office. But, with so many options, you’re bound to find one that fits the bill.

So, go ahead and bookmark this page and come back to it when you feel like straying from your standard email sign-off and trying something a little different.

…something more formal
  1. All My Best
  2. Best
  3. Best Regards
  4. Best Wishes
  5. Congratulations
  6. Cordially
  7. Faithfully
  8. Goodbye
  9. Looking Forward
  10. Regards
  11. Respectfully
  12. Sending You the Best
  13. Sincerely
  14. Sincerely Yours
  15. Speak With You Soon
  16. Take Care
  17. Warm Regards
  18. Warm Wishes
  19. Warmly
  20. Wishing You a Wonderful Day
  21. Yours
  22. Yours Truly
…something friendly
  1. Cheers
  2. Enjoy Your [Day of the Week]
  3. Good Luck
  4. Happy [Day of the Week]
  5. Have a Good One
  6. Have a Great Day
  7. Here’s to a Great [Day of the Week]
  8. Hope This Helps
  9. Hope You’re Making It Through [Day of the Week]
  10. Make It a Great Day
  11. Pleasure Catching Up With You
  12. See You Tomorrow
  13. Sending Good Vibes
  14. Talk Soon
  15. Until Next Time
  16. You’re the Best
  17. Your Friend
If you need to show appreciation
  1. All My Thanks
  2. I Can’t Thank You Enough
  3. I Owe You
  4. Many Thanks
  5. Much Appreciated
  6. Thank You
  7. Thank You for Everything
  8. Thank You in Advance
  9. Thanks a Million
  10. Thanks for Reading
  11. Thanks for Your Consideration
  12. Thanks for Your Help
  13. Thanks So Much
  14. With Appreciation
  15. With Gratitude
  16. You’re a Lifesaver
If you’re feeling funny (or a little cheesy)
  1. Anonymously
  2. Bye, Felicia
  3. Congrats on Reading This Whole Email
  4. Don’t Stop Believin’
  5. I Need Coffee
  6. Keep On Keepin’ On
  7. Later Tator
  8. Live Long and Prosper
  9. Looking Forward (to Friday)
  10. One Step Closer to Friday
  11. Peace Out
  12. So Long, Farewell
  13. Tag, You’re It
  14. The End
  15. Toodles

Again, not all of these will be appropriate for every single email you send. Just as in spoken communication, the words you use with your boss or an important client will be much different from the ones you’d use with a close friend or co-worker.

So, make sure to think through the message and the circumstances before adding your signature–particularly if you’re thinking of using a snarkier one. Feeling stuck? This handy guide can help you determine whether or not you can drop the formalities.

With that in mind, kiss your tried and true sign-off goodbye and use one of these to switch things up every now and then!