What exactly is your personal brand? Simply put, your personal brand is how others perceive you. It’s an outside snapshot of what you value on the inside. A personal brand isn’t a mask you wear around others, and it’s not something that’s created overnight. It takes consistency and time to make an image stick at […]
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After nearly two years of living under the shadow of a global pandemic, many elements of our lives have changed. And as we begin a new year, so much remains uncertain. While a year or two ago, brands reacted to the pandemic and its associated social distancing, mask requirements, and other behavior changes with cautious, […]
The significance of branding has increased multifold in the last few years. With the advent of digital marketing, the visual feel of the brand and its reach have become vital. Companies are getting more and more avenues to showcase their brand, and they want to capitalize on these opportunities. But for this, they need to […]
SEO vs. PPC – Which Is Better? The world of search engine marketing is generally divided into two camps: PPC and SEO. Paid Search leads to instantaneous results – immediately putting your brand in front of your target audience – but can be very expensive depending on the level of competition. Meanwhile, Organic Search costs nothing (well, except time, effort, and expertise), […]
Are you ready to take advantage of the festive mood and embrace holiday marketing? According to the Forbes, consumers report feeling nostalgic, cheerful, and more willing to purchase around the holidays. Use these 11 easy tips to make your brand a source of happiness this season. 1. Build Anticipation Recall the delight of an Advent Calendar […]
In case you’re tired of your same old email sign-off, this list provides many alternatives. I have an embarrassing confession: The vast majority of the time, I sign off my emails with “Thanks!” It doesn’t matter if I have anything to show appreciation for or not–it just tends to be my default signature. It’s not […]
The Basics Of PPC Before we delve into the different types of PPC, let’s clarify what PPC advertising is. The PPC advertising model places a company’s advertisements in search results or on another website to generate more traffic back to the advertiser’s site. The ads are usually tied to certain keywords in a search engine, […]
Take a second and observe your surroundings. What do you see? You’ll maybe see a book, your phone, your laptop, a poster on your wall or even a cup of tea. Each one of these objects was designed in such a way that would be convenient and aesthetically pleasing for you. Now think about the […]
What is a landing page? It’s a page that someone can land on. A landing page, however, is strategically written and designed with a specific purpose determined by business objectives. The end goal of a landing page: conversion. If you want to generate leads, learn more about your audience, or improve your marketing efforts, you need […]
WE HAD A GREAT YEAR HERE AT TBI: WE UPDATED OUR BRAND, OUR WEBSITE, AND EVEN GAINED A NUMBER OF NEW CLIENTS WE’VE BEEN THRILLED TO WORK WITH. WE’RE EXCITED TO SEE WHAT 2017 WILL BRING AND ANTICIPATE EVEN MORE GREAT OPPORTUNITIES ON THE HORIZON. SPECIAL THANKS TO ALL OF OUR LOYAL CLIENTS FOR MAKING […]