SEO vs. PPC – Which Is Better? The world of search engine marketing is generally divided into two camps: PPC and SEO. Paid Search leads to instantaneous results – immediately putting your brand in front of your target audience – but can be very expensive depending on the level of competition. Meanwhile, Organic Search costs nothing (well, except time, effort, and expertise), […]
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Are you ready to take advantage of the festive mood and embrace holiday marketing? According to the Forbes, consumers report feeling nostalgic, cheerful, and more willing to purchase around the holidays. Use these 11 easy tips to make your brand a source of happiness this season. 1. Build Anticipation Recall the delight of an Advent Calendar […]
In case you’re tired of your same old email sign-off, this list provides many alternatives. I have an embarrassing confession: The vast majority of the time, I sign off my emails with “Thanks!” It doesn’t matter if I have anything to show appreciation for or not–it just tends to be my default signature. It’s not […]
The Basics Of PPC Before we delve into the different types of PPC, let’s clarify what PPC advertising is. The PPC advertising model places a company’s advertisements in search results or on another website to generate more traffic back to the advertiser’s site. The ads are usually tied to certain keywords in a search engine, […]
Take a second and observe your surroundings. What do you see? You’ll maybe see a book, your phone, your laptop, a poster on your wall or even a cup of tea. Each one of these objects was designed in such a way that would be convenient and aesthetically pleasing for you. Now think about the […]
What is a landing page? It’s a page that someone can land on. A landing page, however, is strategically written and designed with a specific purpose determined by business objectives. The end goal of a landing page: conversion. If you want to generate leads, learn more about your audience, or improve your marketing efforts, you need […]
WE HAD A GREAT YEAR HERE AT TBI: WE UPDATED OUR BRAND, OUR WEBSITE, AND EVEN GAINED A NUMBER OF NEW CLIENTS WE’VE BEEN THRILLED TO WORK WITH. WE’RE EXCITED TO SEE WHAT 2017 WILL BRING AND ANTICIPATE EVEN MORE GREAT OPPORTUNITIES ON THE HORIZON. SPECIAL THANKS TO ALL OF OUR LOYAL CLIENTS FOR MAKING […]
With all of the talk in recent years about digital marketing, SEO and online presence, it’s no wonder that design has taken a backseat in the communications and marketing realm. BIG MISTAKE. While digital marketing is an incredibly powerful strategy for reaching large audiences, without excellent design, consumers will be less apt to engage with […]
Digital marketing has undergone major makeovers in the past few years. Your brand success in 2016 depends on two aspects- A. knowing the marketing trends and B. consistently applying them and creating unique consumer experiences. As a digital marketer, keeping up with ever changing trends is a job in itself. We’re here to help. The […]
A 2014-2015 study by HubSpot found that companies that blog are 13 times more likely to generate a positive marketing ROI. If you want to increase the visibility and credibility of your company to consumers, you should consider regularly posting quality content on your website that will be interesting and useful to them. A blog is where this content should be housed, […]