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With all of the talk in recent years about digital marketing, SEO and online presence, it’s no wonder that design has taken a backseat in the communications and marketing realm. BIG MISTAKE. While digital marketing is an incredibly powerful strategy for reaching large audiences, without excellent design, consumers will be less apt to engage with […]
Digital marketing has undergone major makeovers in the past few years. Your brand success in 2016 depends on two aspects- A. knowing the marketing trends and B. consistently applying them and creating unique consumer experiences. As a digital marketer, keeping up with ever changing trends is a job in itself. We’re here to help. The […]
A 2014-2015 study by HubSpot found that companies that blog are 13 times more likely to generate a positive marketing ROI. If you want to increase the visibility and credibility of your company to consumers, you should consider regularly posting quality content on your website that will be interesting and useful to them. A blog is where this content should be housed, […]
Today Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize or are “responsive” to fit whatever screen they’re viewed on) and ranking […]
You just worked your rear end off for the last 12 months. Creating your product. Having samples made. Ordering 1 million of them because that’s the factory’s minimum. You had someone in Indonesia create a slick logo for you. You set up your UPS account. You’ve rolled up your sleeves and you’re ready to get started […]
If you’re in business today, it’s critical to become a visionary. Leaders who fail to anticipate the trends that will transform business down the road put themselves at a distinct disadvantage–one that could eventually become fatal for the company. Yet with the rapid-fire pace of constant change taking place in relation to work, innovation, and […]
If the last decade has shown us anything, it’s that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts. While there are certainly many options out there when it comes to social media marketing, there is no need […]
Listening is one of the most important skills you can have when it comes to business and leadership. We listen to learn. We listen to stay informed. We listen to understand. We listen to gain information. We listen to acquire knowledge. We listen to obtain wisdom. Given all the listening we do, you would think […]
Cheap, wooden, and flat-packed—they’re not characteristics you would normally associate with hurricane-proof housing. But then most hurricane-proof buildings aren’t like the Cubicco, which is now available in Florida.
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