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7 Digital Marketing Trends For Your Brand Success in 2016

January 6, 2016/in Best Practices, Branding /by mhabig

Digital marketing has undergone major makeovers in the past few years. Your brand success in 2016 depends on two aspects- A. knowing the marketing trends and B. consistently applying them and creating unique consumer experiences. As a digital marketer, keeping up with ever changing trends is a job in itself. We’re here to help. The […]

6 Reasons Why Your Website Should Have a Blog

November 13, 2015/in Best Practices, Branding, Uncategorized /by mhabig

A 2014-2015 study by HubSpot found that companies that blog are 13 times more likely to generate a positive marketing ROI. If you want to increase the visibility and credibility of your company to consumers, you should consider regularly posting quality content on your website that will be interesting and useful to them. A blog is where this content should be housed, […]

7 Digital Marketing Trends For Your Brand Success in 2016

January 6, 2016/in Best Practices, Branding /by mhabig

6 Reasons Why Your Website Should Have a Blog

November 13, 2015/in Best Practices, Branding, Uncategorized /by mhabig

Full Sized Blog Element (Big Preview Pic)

7 Digital Marketing Trends For Your Brand Success in 2016

January 6, 2016/in Best Practices, Branding /by mhabig

The rise of content marketing
Companies running an active blog generate 67% more leads on a monthly basis compared to those who don’t blog. Content marketing strategies will continue unabated in the upcoming months.

Blooming marketing analytics
Marketers are already using dozens of analytics tools to keep a track of engagement and business performance on digital platforms. Expenditures on marketing analytics are set to rise by over 60%. Market data will become crucial in any brand endeavor and customer acquisition tactics. Companies are all set to utilize the vast information and content pool created online by consumers. Decision making in an overload of information and content, will be led by real data and not mere instinct.

More videos
The use of videos for marketing purposes has been steadily growing. Videos are a perfect way to show how a product works. Brands have started focusing on video content more than their text-only content strategy. Videos allow for greater engagement, lower site bounce rates and also showcase product usage in multiple scenarios. Browsing through their social media timelines, consumers are more likely to get attracted to a video advert that immediately grabs attention. We do expect to see a lot more ‘how to’ or inspirational brand videos for some years. Social media driven videos whether on Facebook, Vine, or Instagram are likely to go up as well. Video traffic growth has been shared by Cisco in its reporting stating:

It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. Every second, nearly a million minutes of video content will cross the network by 2019. Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, 79% in 2018, and 74% in 2016 up from 64 percent in 2014.

Humanization is the new automation
The only way to make consumers interact with content, is personalization. Offering personalized content means sharing relevant and knowledge based posts to offer a solution to consumers. Companies that have been making an effort to humanize their content strategy, have been able to:

a) increase sales,
b) inspire users to stay longer on their websites &
c) foster customer satisfaction
It’s important here to note that personalization requires companies to first know their consumers well. This may well begin by drawing out buyer profiles and knowing consumer demographics, and behavioral preferences. One size definitely does not fit all!

Storytelling
How do you stand out when the entire industry is focusing on churning out relevant content? You simply ditch the conventional and try something unexpected – storytelling. Unique storytelling techniques are the most sought requirements laid down by leading brands. Perfect for driving in engagement and nurturing leads, stories help brands align consumers to the emotional core of the brand. A mix of visual and contextual storytelling inspires emotions in consumers and increases trust.

Micro targeting
Targeting niche audience sizes and making use of data led advertising tools bringing in more effective results from campaigns. Targeted campaigns are two times more effective than non-targeted one size fits all campaigns. A study suggests that retargeted display ads inspire a lot more people to search for the product. It comes as no surprise that businesses are making targeting strategies more elaborately than ever. Facebook and Instagram allow marketers to really delve deep into the various options to select the right users, definitely allowing brands to spend their dollars wisely.

Online advertisements
Internet advertising is expected to rise by 10% on a global rate. Mobile ads will grow by a whooping 45% and online ad expenditure is set to rise through the year. With organic reach on platforms like Facebook taking a nosedive, and Google ad-words consistently becoming more expensive, it comes as no surprise. Sure organic branding and growth is one way to go, but targeted paid advertising is definitely allowing firms to expand their consumer acquisition at a faster rate.

6 Reasons Why Your Website Should Have a Blog

November 13, 2015/in Best Practices, Branding, Uncategorized /by mhabig

A 2014-2015 study by HubSpot found that companies that blog are 13 times more likely to generate a positive marketing ROI.

If you want to increase the visibility and credibility of your company to consumers, you should consider regularly posting quality content on your website that will be interesting and useful to them. A blog is where this content should be housed, whether or not you call this section of your website a blog. On many sites, the “blog” has a different label, such as News, Press or Articles.

1. Drive Traffic to Your Website

In addition to the ROI a website with a blog can generate, websites with blogs may be able to get more traffic than websites without blogs. So how do blogs drive all this additional traffic?

Good SEO results are largely driven by new content and relevant keywords, so not only do you need fresh content, you also need a place to house it. Blogs provide you with the platform to do just that: adding fresh content to your website gets it placed higher in search engine results than other websites, which makes it more likely to get clicked.

2. Convert Traffic Into Leads

Now that your website is getting more traffic, you have the opportunity to convert that traffic into leads. Each new piece of content gives you the opportunity to generate leads, and the way to do that may be by adding a call-to-action to each blog post. Try offering something that consumers will give up their contact information for, such as a free e-book, free webinar, free consultation or quote. Once you have their contact information, your sales team can follow up with those leads.

3. Become an Authority in Your Industry

The best small-business blogs can answer potential customers’ common questions and discuss industry trends. If potential customers view your blog as one that can provide helpful information about relevant topics, they may be more likely to do business with you than with your competitors. Interesting and unique content can also give you the opportunity to drive traffic to your website through inbound links. In fact, the Hubspot report found that websites with blogs have 434 percent more indexed pages than websites without blogs.

4. Build Relationships With Potential Customers

The comments section on your blog is the place on a website where you can have a two-way discussion with consumers. Encouraging engagement on your blog can be as simple as asking questions at the end of a post to get the conversation going, waiting for readers to leave comments and then interacting with those readers. By responding to your readers’ comments, you have the opportunity to build trust and gain insight into what your customers are looking for.

5. Give Your Social Media Efforts an Added Boost

Blog content can be perfect for sharing on social media. When you create original content that’s valuable, interesting and entertaining to your target demographic, you can be more likely to get social shares. An added benefit: Unlike posting curated content on your social channels, content that’s shared from your blog will point directly back to your website.

You can also add social sharing buttons to your blog so visitors can easily share your content—turning your readers into your own grassroots marketing team.

6. Drive Long-Term Results

So you write a post on your blog, promote it on your social channels and hopefully get some shares. After that initial flurry of activity, the traffic driven by that post will slow to a trickle. And that’s the end of that, right?

Not by a long shot. That page is now ranked in search engines. Just like the rest of the static pages on your website, this blog may continue to be visited as long as it’s on the Web. In fact, a website with a substantial amount of blog content can continue to boost total traffic from old blog posts, providing the potential of a pretty substantial return on the few hours you invested in writing a post.

From a practical standpoint, adding a blog to your business website may just make sense. With minimal expense and effort, you can boost search engine rankings, build credibility, increase website traffic and foster relationships with customers. This, in turn, can make your readers more likely to hire you or purchase products from your company, in addition to recommending your business to others.

Courtesy S. Rand

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Full Sized Blog Element (Big Preview Pic)

1. Drive Traffic to Your Website

2. Convert Traffic Into Leads

3. Become an Authority in Your Industry

4. Build Relationships With Potential Customers

5. Give Your Social Media Efforts an Added Boost

6. Drive Long-Term Results

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